Many fashion houses and designers create diffusion lines, allowing them to sell to a wider audience and not there usual client base for example in 2016 Balmain did a diffusion lie with high street store H&M. doing this enabled a wide variation of people to be able to purchase something from such a well established designer. creating a lot of interest and high amount of sales.
Burberry have a selection of diffusion lines such as Burberry Prorsum, Burberry Brit, and Burberry Sport, but unlike other successful diffusion lines according to huh magazine burberry are considering shutting down these lines and merging the styles back with burberry as the company believes that there customers did not take interest in these lines.
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